Under the changes in awareness and consumption of modern society, dried fruits are increasingly popular and growing strongly. The domestic and export dried fruit markets both have impressive growth milestones.
1. What are dried fruits?
Dried fruits are fresh fruits (or tubers) that have gone through a drying process to remove most of the water they contain. Through the drying method, the fruit will ensure preservation time and increase convenience for storage and transportation.
The drying process is often performed through drying methods such as heat drying, freeze-drying, and freeze-drying. When the dried fruit is completed, the water in the fruit has been removed entirely or in large amounts and retains the best nutrients, such as vitamins, minerals, fiber, etc.
For some fruits, after drying, the natural flavor and sweetness will increase significantly (especially when using freeze-drying or freeze-drying methods), making the product more attractive.
2. Current status of the dried fruit market
The dried fruit market is experiencing significant growth due to increased consumer demand adapting to health trends. Product diversity and food safety quality are becoming highlights, creating new opportunities and challenges for businesses in the industry.
2.1. In the international market
The size of the dried fruit market has grown enormously in recent years. According to forecasts, this market will grow from 8.58 billion USD in 2023 to 9.34 billion USD in 2024, with a compound annual growth rate (CAGR) of 8.9%. This growth comes from traditional consumption habits, food preservation practices, global trade, food applications, and consumer awareness.
The dried fruit market will continue to receive outstanding growth in the future. According to research by Business Research Company, this market size will increase to 13.38 billion USD by 2028 with a compound annual growth rate (CAGR) of 9.4%.
Growth over the forecast period could be catalyzed by health and wellness trends, innovations in packaging and distribution, dietary preferences, marketing, consumer education, etc. Key trends during the forecast period include technology in the drying process, natural ingredients, flavor innovation, convenience, vegetarianism, etc.
2.2. In Vietnam market
According to the dried fruit market research report on Metric. VN’s e-commerce platform will be available from January 2023 to December 2023. Dried fruit revenue on the e-commerce platform reached over 12 months and increased by more than 25.8% compared to the most recent quarter.
Sellers can assess the dried fruit market at standard prices ranging from 50,000 VND to 100,000 VND.
3. Future dried fruit market trends
Impacts from social and human perspectives, along with changes in technology, have had a substantial effect on dried fruit products, creating new trends that change the entire market.
4. Health awareness drives the growth of the future dried fruit market
Most consumers prioritize health, sustainability, and humanity when choosing products today to become the standard for healthy eating. With its rich nutritional properties, minerals, and fiber for the body, dried fruit is the number 1 choice when replacing high-calorie snacks.
According to a survey conducted by Felesis in January 2021, 60% of Americans want to feel healthier, and 51% want to lose weight by exercising and modifying their diet, including trying to eat more plant-based foods. Therefore, the growing number of healthy consumers drives the growth of the dry fruit market.
5. A growing preference for organic whole foods
The ever-increasing demand for organic food has a significant impact on dried fruit. Organic food refers to agricultural products grown and produced using organic farming methods.
Dried fruit provides consumers with a convenient, nutritious, and environmentally friendly snacking option. This choice aligns with their values and preferences for clean, sustainable, and ethical food.
6. Dried fruit’s innovative flavors change the market landscape
Created and launched many new dried fruit flavors and led fruit market trends. Leading companies in the dried fruit sector focus on and use new flavor announcements to strengthen their market position.
For example, in March 2021, Ocean Spray Cranberries, Inc., an American agricultural cooperative, launched Ocean Spray Fruit Medley, a new line of dried fruits with a delicious Craisins blend.
Ocean Spray Fruit Medley is made with premium, high-quality ingredients and contains no artificial colors, flavors, or preservatives. It has three distinct variants: immunity, fiber, and probiotic benefits.
7. Revolutionizing pasteurization technology, improving quality and shelf life
Major companies operating in the dried fruit market are developing new products that incorporate pasteurization technology to increase profits in the market. Pasteurization of dried fruit is a process aimed at reducing microbial contamination and extending the shelf life of fruit.
Conclude
Dried fruit is one of Vietnam’s potential export products because our country has advantages in biodiversity and a favorable climate for fruit trees. The world dried fruit market is in high demand and is expected to grow strongly. This is an excellent opportunity for Vietnam to affirm its position and product quality in the international market.
